How we handle customer reviews

About two weeks after an order is delivered, we send an e-mail inviting the customer to rate the products ordered, with one reminder at most. In October 2026, customers who have ordered since April 2026 receive a one-off invitation. A review is left through the personal link in that e-mail: this is how we check that it comes from a customer who ordered the product, hence the “Verified purchase” label.

Some reviews come from Shopify's Shop app, which links them to an order. They carry the label “via the Shop app”.

The BELYZLASH team and those close to them do not leave reviews. Our ambassadors receive a permanent discount and free products: they are not sent review requests and, if one of them leaves a review, it carries the label “BELYZLASH ambassador”.

A review is published as soon as it is submitted, whatever its rating. We then read it and only remove it if it falls under one of the grounds for refusal below; its author then receives an e-mail giving the reason. Personal contact details written in a review (phone number, e-mail address) are hidden automatically.

We never change the text or the rating; only these contact details are hidden. We may write to the author of a review, only to check her order or to solve a problem she reports, never to ask her to change or remove her review.

We refuse or remove a review if it contains abusive, defamatory, discriminatory or unlawful content, personal data (full name, phone number, address), advertising or a link to another website. We also refuse it if it is about neither the product nor the order, if it is a duplicate or if it matches no order: only reviews whose purchase is verified, by Judge.me or by Shopify, are shown on the site.

A review is never refused because it is negative. The author of a refused review receives an e-mail giving the reason.

A review is published no later than 7 days after it is submitted, usually within the hour. It stays online for 3 years after publication, then it is removed from the site.

We offer nothing in exchange for a review: no discount code, no gift, no entry into a prize draw.

Each review shows its publication date and the date of the order, when the order is found. If it has been edited, it also shows the date of its update. Reviews are sorted from newest to oldest.

The average rating is the simple average of the ratings of all the reviews shown for a product. It is shown from 3 reviews, for every product; below that, all reviews remain visible on the product page.

Write to contact@belyzlash.fr from the e-mail address used for your order. An edited review is checked in the same way and shows the date of its update.

Anyone, including the brand or manufacturer of a rated product, can report free of charge a review whose authenticity seems doubtful, by writing to contact@belyzlash.fr and explaining why. Every report is examined.

We may reply publicly to a review. A reply never changes the review, its rating or its place in the order.

Only your first name and the initial of your surname are published, with the date of your order; never your e-mail address. Reviews are collected with the Judge.me tool (Judge.me Ltd, United Kingdom). To find out more and exercise your rights, see our privacy policy.