Demanding formulation
Two years of research before the first bottle was sold. Every batch is tested in the salon before going on sale, and dated at production.
The story
From 2 hours to 45 minutes.
That is what a good formulation changes.
« I did not want to create a brand. I just wanted to find the perfect product for my own practice. Since it did not exist, I made it. »
Elysza, founder
The invention
A primer and an adhesive, chemically magnetised.
The primer prepares the natural lash and creates a zone of attraction. The moment the adhesive touches that primed lash, adhesion is instant: the drying seconds disappear.
Zero stickies, zero waiting. This is not an accelerator added to an off-the-shelf adhesive: it is a formulation developed over two years with a partner factory, in real conditions, on real clients.
It is also why the adhesive and the primer are sold together: apart, the invention does not exist.
See the Magnetic Duo: €69.90A conventional adhesive
2 to 3 h
Most of it spent avoiding stickies.
With the magnetised formulation
45 min
Same quality, same precision, same retention.
The BELYZLASH story
Step by step
- 2018
The beginning
Elysza starts doing lash extensions
From 2018, Elysza trains in lash extensions and builds her practice. An obsession appears very quickly: to find products suited to the way she works, not the other way round. She searches, tests, starts over. Without ever finding what she is looking for on the market.
- 2020
The opening
She opens her own salon
In 2020, Elysza opens her own salon. Heavy overheads, staff, a full diary. Everyone around her does lashes in two hours. The search for the right product becomes as much a business emergency as a personal one.
- 2020
2022The search
Two years looking for the right formulation
Elysza contacts several factories around the world. She does not want an off-the-shelf product, she wants the best possible formulation. One of them agrees to take on the challenge. Two long years of testing, adjusting, failing and starting again follow, in real conditions, in her salon, on real clients.
- The discovery
The invention ✦
The magnetic Primer, the breakthrough
After hundreds of tests, Elysza arrives at a formulation nobody had made: a primer and an adhesive chemically magnetised to one another. The moment the extension touches the primed lash, adhesion is instant. Zero stickies, zero waiting: a quiet innovation that changes absolutely everything.
- The secret
The dilemma
« I did not want to share my secret »
At first Elysza did not want to release the formulation. It was her competitive edge, her secret. She wanted to keep it for her salon. But the results spoke for themselves: she had gone from two hours to 45 minutes per appointment. Clients could see it. People started asking questions.
- The turn
The movement
Social media changes everything
On social media, Elysza's technique creates a snowball effect. Technicians see the results: full sets in 45 minutes, no stickies, with remarkable retention. The messages pour in. It becomes obvious that this product deserves to exist for the whole profession.
- 2022
The launch ✦
BELYZLASH is born, as a pair
Elysza goes into partnership with Sofyane, her partner. He brings solid commercial and relational expertise. She brings the craft, the product, the vision. Two complementary profiles, one shared ambition. BELYZLASH is born in October 2022. But that is only the beginning.
- Today
What comes next
BELYZLASH is only getting started
Elysza completes her appointments in 45 minutes. BELYZLASH products are used by technicians right across France. The training is Qualiopi certified. The ambassador programme keeps growing. And the formulation remains unique: still magnetised, still instant, still built for the women who work with passion.
The founding team
Two profiles, one vision
El
Elysza
President · Founder
A technician since 2018, she formulated every product from scratch. The craft, the products, the training, the vision: that is her. And she is the one who answers when you write.
So
Sofyane
Co-founder
He brings the commercial and relational expertise. The structure, the partners, the logistics: what turns an invention into a brand technicians can actually order from.
What is not up for negotiation
Four principles, not a charter
Respect for your time
A product that saves you an hour per set is worth more than a cheaper one. That is the only trade-off that counts.
Environmental responsibility
Plastic has been replaced by glass wherever possible. It costs more to produce and to ship, but it protects the formula better and it does not end up in the bin.
Professional accessibility
Professional-grade products at a price an independent technician can carry. Excellence should not be reserved for large businesses.
The invention is available
Two years of research.
An instant grab.
The adhesive and the Primer are sold together, because apart the invention does not exist.
€69.90
or 3 × €23.30, interest-free with Klarna, excluding shipping
See the Magnetic DuoZero stickies, an instant grab, holds 7 to 8 weeks.